Fraud Facts, Made Simple.
This is a UX Case study project.
Includes identity components for a
potential book, mobile app,
and marketing advertisements.

The name FlimFlam resonated with my 60+ year old testing group which is most affected by online fraud. Flimflam is a term of deception, swindle or trick that reflects the experience of being scammed.

is a dynamic, one-person natural skin care company that needed a packaging refresh to support its product growth.

My redesign focused on providing a clean hierarchy to communicate the company name, tagline and utilize the heart shape to point to the specific product.

is a California start-up, pioneering in developing software to control robotic circuit board soldering.

I worked with the founding team to develop a brand logo representing the company’s capabilities.

The four logo elements represent Adaptability, Robotics, Precision Optics, and Tooling + Engineering.

Since opening in February 1980, the Tenderloin Housing Clinic (THC) has led major campaigns and policy developments around tenants’ rights, homelessness, and affordable housing. I created this logo to help represent their core mission, which is a homeless person’s first and primary need, a roof over their head.

is a 3 person indie-rock band from Oakland, CA. I created this logo to support their first live show at the Harlot Night Club in downtown San Francisco.

is a structural design firm specializing in event signage, displays, and fabrication tailored for theme parks, entertainment companies, museums, retailers, media and fashion brands.

The goal of the new logo is to more colorfully represent the core company components of precise structural design.